The Harvard Graduate School of Design is the preeminent school for degrees in Architecture, Landscape Architecture, Urban Planning and Design. The school seeks dedicated, talented students to pursue solutions to the global challenges of social justice, climate change, urbanism, and housing—regardless of their financial background.
The GSD Development and Alumni Relations team has worked with Studio Rainwater for over five years to design ambitious campaigns that support fundraising efforts for student scholarships, leading edge teaching and research, and global impact.
Our work with the GSD has consisted of biannual campaigns to alumni and supporters, branding for select societies of donors, alumni and donor events, and giving reports. With a design-savvy audience, many of whom are luminaries in their fields, it has been imperative that all outreach is of the highest quality and highlights the important work of students and faculty.
The look and feel of each project is clearly part of the GSD brand identity, but is also consciously distinct to create a sense of eclectic cohesion that reflects the diversity of the school’s community.
The campaigns have resulted in a marked increase in fundraising, including a 40% increase in donations as a direct result of the 2017 Annual Giving campaign. The campaign received a bronze CASE Excellence Award in 2018, which recognizes innovative work in educational fundraising and special events.
The campaigns have enhanced alumni and donor engagement with the school, adding at least 90 new members donor societies each year, and providing financial aid to over 650 students per year.
Bronze CASE Excellence Award 2018
Print Regional Design Award 2015
Print Outreach and Promotion
Education, Architecture, Design