A tiny Los Angeles shop attracts fans—young and old—in a big way.

Quinnie & B is a tiny jewel box toy shop on a busy street of retail and restaurants in Santa Monica, CA. The store’s team worked with Studio Rainwater as the shop was opening to develop a brand identity and color palette that would extend to signage, interiors, packaging, and digital presence.

Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding

We designed the playful logo and visual identity with kid-appeal and used bold typography and color to attract a sophisticated local audience. The design utilizes patterns and typography that are joyfully mismatched, creating an eclectic sense of fun and bringing life to the small space.

Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding
Quinnie & B Toy Shoppe Branding

The shop has become a neighborhood fixture, establishing itself as a go-to destination for design-savvy parents. It has been featured on goop.com and praised by yelp reviewers for its modern packaging and wrapping options.

Quinnie & B Exterior
CATEGORIES

Creative Strategy

Logo and Visual Identity Design

Stationery and Collateral

Packaging Design

Signage

Wall Graphics

INDUSTRIES

Retail