Local Kitchen + Wine Bar is an upscale casual dining experience in Santa Monica that features small seasonal plates and handcrafted Neapolitan style pizza alongside exceptional wines and small batch cocktails.
Studio Rainwater worked with the project team as the restaurant was being conceived to design a brand that would meld with the style of the beautiful and whimsical interiors and plates of food.
The design is clean and unpretentious with playful touches that echo the relaxed atmosphere and sophisticated comfort food menu.
Using simple typography for the versatile logo, which can be used in several configurations, the identity evolves through the restaurant’s materials where we developed cheeky word pairings that offer visitors fun moments of discovery.
We designed a suite of collateral materials including stationery, menus, matchboxes, takeout bags, pizza boxes, a website and screen printed placemats that consistently tout the brand on visitor’s social media.
The restaurant has become a Santa Monica neighborhood favorite, garnering positive reviews in LA Weekly, The Los Angeles Times and numerous local blogs, as well as being featured on goop, Family Circle, and InStyle.
Logo and Visual Identity Design
Website Design and Development
Stationery and Collateral