Branding an organization working to revitalize urban parks and public spaces.

The Downtown Providence Parks Conservancy is an incredible organization that works maintain, improve and provide exciting programming for Downtown Providence’s very urban parks and public spaces. Despite numerous challenges—including the consistent need for funding and congestion from nearby transportation hubs—the conservancy brings vibrant programming to the city’s urban core including music, food trucks, farmer’s market, a summer beer garden, theater, dance and children’s activities.

The DPPC was spearheading a number of initiatives in the neighborhood, but because they lacked a consistent brand identity, their work was not always recognized, adding to the difficulties of funding and participation.

Downtown Providence Parks Conservancy

The DPPC worked with Studio Rainwater to rebrand the organization, helping to build recognition and showcasing the wide reaching and varied work they do to help green space and the city’s residents thrive.

Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy

We designed an identity with nod to the area’s history that the conservancy actively helps to preserve, and with a youthful energy and color palette to promote the many events organized by the DPPC.

Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy

The identity required enough flexibility to represent the variety of activities that the organization undertakes and a wide range of audiences—from children, teens, and adults, to press, policy makers, donors, and corporate partners. The brand also needed to be recognizable on many platforms, from web and social media to promotions, to in-person events.

Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy
Downtown Providence Parks Conservancy

With a cohesive identity, the organization was able to pursue funding and partnerships allowing them to make dramatic improvements to the parks, including funding for a destination playground, additions to existing structures and raising over $100,000 toward restoring a historic monument.

Downtown Providence Parks Conservancy
CATEGORIES

Creative Strategy

Brand Voice and Messaging

Branding

Logo and Visual Identity Design

Event Design

Signage

Website Design and Development

Social Media Campaigns

 

INDUSTRIES

Parks and Recreation, Creative Placemaking, Art and Culture