The Historians of Netherlandish Art is an international organization dedicated to the history of Northern European art from medieval to modern times with over 800 members including scholars, teachers, museum professionals, art dealers, publishers, book dealers, and collectors.
To ensure that the organization remains at the forefront of digital scholarship, HNA worked with Studio Rainwater to design and develop their website and online journal with the aim of using technology to shed new light on art history.
The identity and websites were designed with a close eye for the colors and typography of the period, while still appealing to modern audiences with a bold, clean and user friendly layout.
We worked with a calligrapher to design a set of logos for the organization, journal, and review of books and paid close attention to the the smallest details of the site as a nod to dutch art that enhance the experience.
The new design takes full advantage of the digital medium’s multimedia capabilities and aims to stimulate new forms of scholarship that will explore new and exciting ways to view art historical content.
“Studio Rainwater’s design for our websites were the significant step for HNA and JHNA into the future of publishing.”
— Heidi Eyestone, Managing Editor, JHNA
Department of Art and Art History, Carleton College
Within 9 months of launching, the website had already been successful in reaching new audiences and expanding the organization’s connections around the world with paid membership increasing by almost 15%. The open access content invites users from anywhere on the internet to discover art history, increasing exposure for the organization’s work.
Awwwards Site of the Day Nominee 2017
Logo and Visual Identity Design
Website Design and Development
Education, Research and Scholarship, Arts and Culture, Technology, Publishing