AIDS Project RI was founded in the mid-1980s in response to the then-rapidly growing AIDS epidemic to provide care to individuals living with HIV and AIDS. With the advent of highly effective medications over the past 20 years, people with HIV can live long, healthy lives, but rates of transmission have risen in some demographics. AIDS Project RI worked with Studio Rainwater to rebrand the organization to reflect this new reality.
Without changing its core mission, the organization wanted to shift the focus to health and well-being to ensure that everyone has access to testing and medication. The brand needed to show the organization’s commitment to high-quality service and care, collaborating with community partners, educating the public about sexual health, and fighting discrimination.