A fashion technology startup curates luxury collections for trend-savvy and eco-conscious members.
Couture Collective is a fashion platform that brings the shared-ownership model to luxury fashion. The company stands apart from competitors by capturing the high-end market—a quality and trend conscious customer base looking to avoid overspending and waste.
The company partnered with Studio Rainwater to develop their brand identity, launch their website and manage ongoing art seasonal art direction to keep the visuals fresh each season.
The logo and brand materials were designed to be iconic and memorable, emphasizing the high standard of curation and quality in the offerings. The brand materials needed to be recognizable across a number of platforms from website and email marketing, to print promotion, to in-person events.
The complex business model required that the website and materials be designed for a streamlined, intuitive experience that clearly presents the many types of services available.
In the first two years after its beta launch, the platform grew its membership 124% and increased revenue 514% with 60% of inventory pre-sold before the end of each season. While the company ultimately wasn’t able to receive the funding to sustain its growth, the project provided important insights to all of our teams about the market and luxury shopping trends.
CATEGORIES
Creative Strategy
Brand Voice and Messaging
Branding
Logo and Visual Identity Design
Event Design
Signage
Website Design and Development
Social Media and Email Campaigns
INDUSTRIES
Fashion, Technology