The Lincoln Institute of Land Policy has long recognized that land policy can have a profound effect on people’s lives. For over 70 years, the nonprofit has researched and recommended creative approaches to land as a solution to economic, social, and environmental challenges.
As part of an effort to reach broader audiences and take a more active role in informing global policy, the Lincoln Institute of Land Policy worked with Studio Rainwater to redesign its logo, visual identity and publications and undertake a series of innovative digital projects.
We redesigned the logo to create a more sophisticated balance between typeface and mark and evolved the visual identity to reflect the ambitious goals and mission of the institution. The logo suggests a plot of land, emphasizing Lincoln’s role at the nexus of the natural and built environments.
We worked with the Lincoln Institute to implement the visual identity through a range of collateral and redesigned their suite of publications including their quarterly Land Lines magazine, in-depth Policy Focus Reports, and book covers. The publications are designed to be clean and readable with infographics that help to illustrate often-complex research so that it is understandable, but not over-simplified.
“I hired Studio Rainwater to help us signal a new commitment to clear, accessible content designed to inform policy, reach a broader audience, and drive change on the ground. We’ve evolved to be a lot more relevant and readable since then, but Studio Rainwater made us look that way from the outset, expediting that transformation. ”
— Maureen Clarke, Vice President of Publications and Communications, Lincoln Institute of Land Policy
“If one has an important message to deliver, it is best to package it in a way that improves the chances that it will be received and understood.”
— George W. McCarthy, President and Chief Executive Officer, Lincoln Institute of Land Polciy
The Lincoln Institute has emerged as a global authority on land policy and related scholarship. Their work has helped leaders and policymakers throughout the world make strategic decisions about land use, promote equality, create affordable housing, and plan for the effects of climate change.
We continue to work with the Lincoln Institute on significant digital and print projects that will help to inform policy decisions locally and globally.
Logo and Visual Identity Design
Stationery and Collateral
Website Design and Development
Non-Profit, Public Policy, Urban Planning and Design