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Design is Process, Not Magic

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If you are new to branding, it can seem mysterious. Brand announcements showcase the final brand, and case studies will give a more in-depth view of the identity system. But how exactly are the words…

How to Brand a Branding Expert

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For creative professionals, turning our expert lens on ourselves can be a challenge. Here’s how our studio pushed past paralysis and finally built our own brand. We relate to that old saying about the shoemaker…

Begin at the Beginning

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The White Rabbit put on his spectacles. “Where shall I begin, please your Majesty?” he asked. “Begin at the beginning," the King said, very gravely, “and go on till you come to the end: then…

Guide to Giving Feedback

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Feedback is much more than just an opinion about what you like and don’t like. Opinion is always part of it but, more importantly, feedback is making decisions about how a project should move forward,…