Design that celebrates a university’s reopening to its community and beyond.

In 2019, the School of Design at the University of Pennsylvania was renamed and rebranded as the Stuart Weitzman School of Design. After the campus shut down in 2020 because of the Covid 19 pandemic, the 2021 public lecture series was a chance to reintroduce the new brand to the school and greater Philadelphia communities.

Over the course of 2021 and 2022, we designed a series of posters and social media templates to promote the talks and events. The visual identity was grounded in the brand while also expanding on it to bring a sense of excitement to the new season.

Poster unfolded to show die cut center

The headline “Open for Discussion” referenced the reopening of the school and extended an invitation to the wider public to participate in the free events.

For the 2021–22 series, we created a die cut poster that folded neatly into a booklet, leaving a hole in the center that literally referenced a sense of openness. Bold and playful color pairings brought a feeling of fun and excitement to the pieces.

“The piece has definitely been a highlight of the fall semester, and expanded how we think about the identity system.”

—Michael Grant

Senior Director of Communications
Instagram stories announcing events
Spring 2022 poster open showing die cut
Spring poster unfolded
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Fall 2022 Poster unfolded
Fall 2022 Instagram Stories design

For the 2022–23 series, the opening and depth were evoked through layers of color and shadow. Animation further activated the digital components of the identity, creating eye-catching motion that stood out in a crowded social media landscape.

Fall 2022 poster folded front and events schedule

Awards

CA Typography Awards Shortlist

PROJECT SCOPE

Promotion Design, Print Design, Social Media Templates

PROJECT FOCUS

Education, Arts