Strong branding and design for Corporate Social Responsibility sends a clear message that purpose really matters.

Customers, employees, investors, and partners all want to associate with brands that reflect their values and make the world a better place. And companies know that stakeholders will hold them accountable if their actions contradict those values.

According to the Harvard Business Review, the key to setting impactful CSR goals is to root them in the company’s “brand, business strategy, and culture.”

Achieving buy-in and engaging internal and external audiences on these goals requires clear and creative communication. And design plays a key role—ensuring that reports, campaigns, initiatives, and even infographics feel like a natural extension of the company’s core brand.

Infographic showing that purpose matters to employees, customers, and investors.

Adobe has always been at the forefront of technology, defining what is possible for design and creativity. They frequently top best lists for leadership in Environmental, Social, and Corporate Governance (ESG), including Dow Jones Sustainability Indices, Fortune’s 100 Best Companies to Work For, CDP Climate A List, and Forbes Most Just Companies.

Working closely with Adobe’s Corporate Social Responsibility and Branding teams, we redesigned a range of media including reports, presentations, and initiatives focused on employee engagement, sustainability, and pro-bono partnerships to create a cohesive suite of materials that reinforced the company’s positioning as a creative changemaker.

View of pages from Adobe's 2020 CSR REport

The result is a design system that feels authentic, exciting, and clearly connected to the brand’s core visual identity.

Teams are empowered to use these materials in promoting their CSR work to potential partners inside and outside of Adobe and moving toward a shared goal of creatively building a more sustainable future.

Examples of Adobe's CSR materials
Design for Adobe's Create Change t-shirt

Designs included resources for nonprofits, pro-bono partnerships, and community investing as well as an employee giving portal and support for employee volunteer work. We also worked with the Adobe Sustainability team to create a deck demonstrating the company’s commitment sustainable practices at every level of their work from operations to products to policy advocacy.

View of Adobe's employee giving portal
Illustration for an internal Adobe event
Map graphic showing community investment
Map graphic showing community investment
PROJECT SCOPE

Brand Strategy, Publication Design, Infographic Design

PROJECT FOCUS

Technology, Corporate Social Responsibility