Customers, employees, investors, and partners all want to associate with brands that reflect their values and make the world a better place. And companies know that stakeholders will hold them accountable if their actions contradict those values.
According to the Harvard Business Review, the key to setting impactful CSR goals is to root them in the company’s “brand, business strategy, and culture.”
Achieving buy-in and engaging internal and external audiences on these goals requires clear and creative communication. And design plays a key role—ensuring that reports, campaigns, initiatives, and even infographics feel like a natural extension of the company’s core brand.