Hilltop Bio

Hilltop Bio designs remarkable regenerative therapies that help animals recover more quickly and effectively from injury and disease. The drug-free products are the result of innovative scientific research by a team with compassion for animals and the vets and owners who care for them.

Lead by a female founder and working with top women scientists and veterinarians, the company is also committed to championing women in an industry that has been historically dominated by men.

The brand needed to feel warm and inviting to center the humans and animals behind the products while also showcasing the scientific expertise that sets the company apart.

The design uses curves in the typography and graphics to evoke the flexible nature of tissues healing and regenerating. The soft shapes create a sense of motion and playfulness that is paired with bold colors for a friendly sensibility balanced by desaturated photography to add sophistication.

A brand structure was introduced to distinguish the parent brand from individual products and to create a system for branding new products as they are developed.