The Jameel Clinic is a research initiative at MIT developing groundbreaking AI technologies that are making a difference in the lives of patients around the world.
Acting as a bridge between MIT and a global network of over 40 partner hospitals, the Jameel Clinic needed a brand and website that would help build recognition and trust between their organization, academic researchers, and clinicians in the field.
Most of the AI tools require little more than a laptop to implement, so they are even available to hospitals with limited resources. The Jameel Clinic’s ability to deploy this complex, yet accessible technology on a large scale sets it apart from peer organizations. The brand reflects this by looking sophisticated and established, while remaining friendly and inviting.
It was important to show the Jameel Clinic’s location within MIT, a long-term proponent of careful and ethical use of AI. Bold use of black and sans serif type created a subtle connection between the Jameel Clinic’s brand and MIT’s while still establishing a unique visual system that would help the Jameel Clinic stand out as a memorable entity within the larger institution.
The Jameel Clinic’s small core team runs many events, workshops, and programs throughout the year so they needed a kit of brand elements that could be used flexibly and cohesively across a range of platforms and audiences.
The refreshed logo is an abstract shape that takes its cue from molecules, neural networks, and a connected community while a series of brand illustrations and icons capture the breath and range of the Jameel Clinic’s work.
